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Three Parts of Every Successful Loan Officer Marketing Letter

As more and more technology becomes available, it seems that many loan officers have forgotten how to write an effective marketing letter. And if you haven’t written one in the past six months, you are leaving money on the table. A well-written loan officer marketing letter sent to your database of past customers can produce almost immediately results.

If you include the following three parts in ever loan officer marketing letter that you write from now on, you will gets leads. And that’s what you are ultimately after: leads becoming loans, loans becoming larger commission checks.

1. A Powerful Headline. Yes, you will put a headline in your letter. Why? Because headlines have been proven to work in a letter. And don’t just plop down any old boring headline like, “Hello From Your Friendly Mortgage Professional!” Your letter won’t get read.

The headline needs to have a hook. It needs to give the reader a very good reason to finish reading the letter. A great headline would be, “I Just Saved Jack $586 A Month On His Mortgage Payment – Let Me Tell You How!” You would then explain how you helped Jack by refinancing his existing mortgage. This takes us to the second important part of every loan officer marketing letter…

2. Tell A Story. Do not hit your customers and prospects over the head with a sales pitch. Their guard will go up and your letter will quickly find its way to the trash. You need a more subtle approach. You do this by tailoring a story to what you are marketing for.

You have already seen the refinance example above. Are you looking for first time homeowners? Tell a story about a young couple who came into your officer looking to buy a home and how you helped them. Real estate investors? Tell a story about a misguided but ambitious customer of yours who came in after listening to a few Carleton Sheets CDs and how you educated him on the realities of real estate investing. You get the picture. And finally, the third important part of every loan officer marketing letter…

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3. A Powerful Post Script. Besides the headline, your postscript or P.S. will get the most eyeballs. Many people actually read the headline and the post script first before deciding on whether or not to read the entire letter. Don’t make it a weak P.S. Restate the purpose of your marketing letter and tell them what you want them to do next.

Using the refinance example above, a strong postscript would be, “Helping Jack has shown me that I may have other customers who could save money on their mortgage payments as well. Please call me at 555-555-5555 so that we can re-evaluate your financing situation and see if you can save money too!”

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Writing an effective loan officer marketing letter is not a difficult task if you remember to include a powerful headline and postscript, and tell a story that is related to what action you are looking for. You don’t have to be Shakespeare to write a marketing letter, but you do have to write. So I suggest using these guidelines to come up with several different marketing letters and see the results for yourself.

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Three Keys to a Successful Loan Officer Marketing Campaign

I’ve seen way too many marketing dollars being thrown away by ineffective marketing campaigns. The ultimate goal of a marketing campaign is to generate immediate sales and/or potential leads. If you marketing campaign is not generating leads and sales, you need to reevaluate if you should even be doing it.

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The sad thing is that running a successful marketing campaign is a rather simple process if you know the three most important elements of every effective campaign.

Key #1: Must Be Specific. A good campaign is targeted to a very specific potential customer. Your marketing efforts should not be directed to a broad, vague customer. Your response rate is going to be horrible because you’re not able to connect deep enough with your prospects. So instead of a trying to target “people that need to refinance”, you are going to target “people that need to refinance that are over 55 years of age, who own a second home and are self-employed.” Being specific is powerful because you’re able to tailor your marketing piece in a way that best connects with a larger percent of your target group.

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Key #2: Must Be Measurable. A good campaign keeps track of all the important details, including response rate in the end expenses associated with running the campaign. You can’t possibly tell how successful a marketing campaign is without going over the numbers. How much did it cost to run the ad? How much did I pay in postage to send out the 1200 mail pieces? How many people responded? Not only is being measurable going to help you in determining whether or not a campaign is successful, it also guides you in improving your future marketing campaigns. You can make adjustments in your marketing piece and see whether or not it helps or hurts your response rate. You keep what helps your response rate and drop what hurts it.

Key #3: Must Have Strong Call to Action. A good campaign tells the prospect exactly what you want him or her to do next. Not having a strong call to action can destroy what would have been an awesome campaign. You need to be blunt. And don’t assume anything. Don’t assume the prospect will call your number if they would like a copy of your free report. Tell them directly, “Call me today to get your copy of my free report!” You’d be absolutely amazed at how just adding that one phrase can totally change the response rate of your campaign. Make sure that every one of your marketing campaigns has a strong call to action.

Following these three keys will give you a strong foundation for your future marketing campaigns. Not only that but it also saves you thousands of dollars in marketing expenses because you will discontinue running campaigns that cost you money. To ensure that you have successful and profitable marketing campaigns, just remember to make sure that it is specific, that is measurable, and that it has a strong call to action.

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Three Reasons Why Every Loan Officer Should Have an E-Mail Newsletter

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Because of its many benefits, there is no legitimate reason why every mortgage professional shouldn’t be using an e-mail newsletter as a marketing strategy. We all know that the money is in the list, and here are three reasons why creating and maintaining an e-mail newsletter can help you generate extra mortgage leads each month.

The first immediate reason why you should have an e-mail newsletter is the extremely low cost needed to deliver your marketing message. For example, how much would it cost to send your request for referrals to 1000 former customers via direct mail, as opposed to e-mail? The postage alone in the direct-mail method will cost you almost four hundred dollars, not to mention the expenses for letterhead, envelopes, ink, etc. Using the same numbers, if you did this each month, you would save $4680 in postage fees alone! The only real fees associated with e-mail newsletter marketing is the autoresponder service, which handles your list management and e-mail broadcasting. This runs about $20 a month.

The second reason why mortgage professionals should have an e-mail newsletter is because of the amount of time saved through automation. How long would it take you to prepare 1000 mail pieces? This includes printing, folding and stuffing them into the envelope, sealing the envelope, printing or writing the address on the envelope, applying the appropriate amount of postage, etc. It would take several hours to several days before those thousand mail pieces were ready to mail out. Now compare that to the time it takes to write and send an e-mail out to a thousand individuals. Think about the time you would save over the course of a year.

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The third reason why e-mail newsletters are an effective form of marketing for loan officers is that it allows you to contact your customers more frequently. Because of the time and costs involved, connecting with your customers more than once a month using direct-mail is just not realistic. But some researchers believe that the ideal amount of marketing contact is once a week. So what can you do? You create and run an e-mail newsletter. It helps you create a stronger bond with your customers by allowing you the opportunity to contact them on a weekly basis.

If you are looking for an effective and low-cost way of keeping in contact with your former customers, there is no better way than by using an e-mail newsletter. The amount of time that is saved because of automation will allow you more time to focus on selling your loans, and your weekly contact will help solidify yourself in the minds of your customers.

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Three Options for Auto Financing for College Students

Trying to purchase a car when you’re a college student can be a difficult task. Some traditional lenders will not make car loans to college students. While some college students get around this by having parents cosign for a loan, this is not an option for every college student.

College students can turn to nontraditional sources for loans for cars. There are options to find auto loans even if you do not have a high monthly income or good credit. There are even options for you if you do not have any credit at all.

Here are three options for college students to find an auto loan.

1. Auto Purchase Loans is an auto finance company that has a very solid track record and trustworthy reputation. They will offer auto loans to anyone, regardless of whether they have good credit, bad credit, or no credit at all. Their interest rates are as low as 3.9% and vary according to your credit history.

2. 1- 800- Auto-Yes is an option for you even if you have no credit or if you have severe credit problems. This auto finance company will approve you for a car loan even if you have been turned down for a car loan before.

Another plus is that with one 800 auto yes you can have an answer about whether or not you are approved within a few minutes. (At the very most you should have to wait a few hours.)

3. A third option is Credit.com. Credit.com is a source of financing and they will finance people with good credit, no credit, and bad credit. In order to qualify for a car loan with Credit.com, you must request between $7500 and $50,000. You must also have a minimum monthly income of $1800. Their interest rates also began as low as 3.9%.

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Being a college student does not mean that you will be unable to get an auto loan. You simply have to be creative with your loan sources and do your homework. Contact these three companies and see how they can help you find a car loan that is right for you.
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Get the Facts about Debt Consolidation Programs

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You hear about debt consolidation programs every day. There are ads on the television, radio, and all over the Internet. You need to get the facts about debt consolidation programs before you sign up for one.

Simply put, a debt consolidation loan is just a big loan that pays off smaller loans. While they can be helpful for borrowers, there are some pitfalls to the programs.

There are a few situations in which you should use debt consolidation. If debt consolidation helps you to pay several loans off, you might be better off consolidating everything into one loan. You will get one statement every month and you only have to make one payment every month.

Consolidating all of your debts into one can also help you free up some cash because your monthly payment can be smaller than the sum of all of the individual payments on your loans.

One thing that you have to remember is that these loans do not get rid of your debts; they simply shift the debt around so that you only pay one payment per month. You still owe all of your debts, and you’ll still have to pay everything that you owe.

One issue that people who use a debt consolidation program have is that they sometimes feel like they owe less because they only have one (possibly smaller) payment. People often find that they have more of it will credit available on their credit accounts, as well.

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Another thing to remember is that you may end up paying more in interest if you use a debt consolidation program. This is especially true if you stretch her payments out over a long period of time. You have to decide whether the smaller payments each month make up for the fact that you’re paying more in interest in the long run

You also need to shop around to find the best deal. You can have a debt consolidation program at local credit unions are banks, and also debt consolidation companies. Be sure to investigate several different sources before you make a decision.
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Does Business Liability Insurance Really Protect You?

If you operate a small business, you already have plenty of responsibility.

Even if you operate your business with care and you provide the best services and high-quality, there is always the chance that a client can believe that you did something wrong and sue you. Business liability insurance can offer protection for a number of things.

Here are some things you need to know about liability insurance.

Almost 80% of all businesses in the United States are operated as either a sole proprietor ship or a partnership. This form of ownership can put your business in your personal assets at risk. By having business liability insurance, this can protect your business and also your personal assets from financial disaster.

Another thing to consider is simply because you have a Limited Liability Company (LLC) or you are incorporated that the business owner is protected from personal liability. This is not necessarily the case. You can be held liable personally if you have injured someone, if you acted in any illegal manner, if you acted in a responsible manner, or if you did not operate your business as a separate legal entity. If any of these things apply to you, then you need to purchase business liability insurance.

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Business liability insurance will help protect your small business if you are named in a lawsuit for either personal injury or property damages. Often it will cover the damages from a suit and the legal costs, but you need to read the fine print.

There are different types of business liability insurance. You can purchase general, professional, or product liability insurance. The different types of insurance will cover different aspects of your business.

In order to make sure that you get the right kind of coverage for the right price, there are several things you can do.

Belonging to an association can help you get a group rate. Comparing coverage can help make sure that you get the best deal. Take a look at your industry and find out what level of coverage is appropriate for you. You can also get a better deal if you purchase several types of business insurance from the same company. Find a broker that specializes in liability insurance for your particular industry.

By protecting your assets with the right kind of liability insurance, you can sure the financial stability of both your personal and business situation.

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Xbox 360
Though they have been around for decades, video games are now one of the hottest
toys for both young and old alike. It’s hard to find someone who isn’t a fan of playing
some sort of video game. Gaming has become that popular.
Gaming systems have evolved from gigantic arcade pinball machines to joystick
controlled systems, to what we now consider the norm today: computerized systems.
One gaming system that has grown in popularity over the last couple of years is the
Xbox 360.
Xbox 360 is arguably one of the best gaming systems on the market today. Video
games designed for the Xbox 360 are highly interactive, with players really believing
they are a part of the game they’re playing. Developed by Microsoft, the Xbox 360 was
first introduced in the United States in late 2005. Since then, it’s remained a top selling
system due, in part, to the superior gaming accessories and components that help
improve the gaming experience for the player.
The Xbox 360 differentiates itself from the competition by offering players the Xbox Live
component. Xbox Live allows gamers to purchase a monthly subscription to the Xbox
360 online world. Gamers from Taipei to Toledo can play together in the same game for
a truly interactive experience. Gamers can also chat with fellow players around the
world via the chat function. Xbox Live also gives gamers the opportunity to download
content to their Xbox 360s. – with a subscription, gamers can download anything from
free game trials to music, television shows and movies.
The Xbox 360 is available in three different sizes: the arcade console, the premium
console and the Elite console. Each system has a differing amount of memory and
accessories included with it. If you aren’t as concerned with playing graphic-intensive
games or downloading online content, the arcade console is a good choice. If you
want to take advantage of the interactive capabilities of the Xbox 360 to the fullest,
then you’ll want to invest in the Elite console. The Xbox 360 also offers numerous
accessories designed to enhance the playing experience: everything from webcams to
wireless controllers.
If you’re looking for a gaming system that makes you feel like you’re in on the action,
then getting an Xbox 360 is a great choice for your gaming needs. Once you start
playing with your Xbox 360, you’ll wonder how you ever did without it.

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Xbox 360
Video game systems have come a long way since the Atari. Over the years, video
games have evolved from simple one player games to complex gaming systems with a
whole host of add on peripherals designed to bring players a gaming experience that
rivals real life.
The best system that really brings players into the games they play is the Xbox 360 video
game console. Developed by software giant Microsoft, the system was first released in
late 2005 and quickly sold out around the world. Since then, the new components and
accessories introduced for the Xbox 360 have helped it remain as one of the top selling
video game consoles in the world.
The Xbox 360 comes in three different versions: the arcade console, the premium
console and the Elite console. Each console has its own set of add ons and accessories.
One of the most unique qualities of the Xbox 360 is its Xbox Live component. This
component allows subscribing players to interact with other gamers around the world.
They can interact with other players around the world via the chat function while
playing games with or against people around the world. Xbox Live users can also
download different content, games, TV shows and movies only available to Xbox Live
subscribers.
Xbox 360 also boasts a wide variety of add ons to help players enhance their game
playing experience. For example, players can use both wired and wireless controllers,
specialized headsets and webcams for chatting with other players along with dance
and exercise mats to use with certain games.
The Xbox 360 has a vast selection of games for players of all interests to enjoy. One look
at the available games for the Xbox 360 show traditional war and fighting games, along
with games designed for women, girls and preschool aged children.
There really is something for everyone in the family with the Xbox 360. That’s why the
Xbox 360 is a great gift for anyone in your family this Christmas. Hey, you might even
want to think about getting an Xbox 360 for yourself this year. With all of the different
interactive games, you’re sure to find something that interests you and helps you spend
your precious free time having fun!

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Star Wars: The Clone Wars The Twilight
It’s hard to believe that the Star Wars movies came out in theatres over thirty years ago. Since then, the
global obsession with Star Wars has exploded. First there was the series of Prequels released in the
early 2000′s, and fall 2008 marks the release in the latest animated installment of the Star Wars saga.
Star Wars: The Clone Wars was made to capture a new generation of Star Wars fans, ones too young to
know the original movies. Along with this animated movie release comes a slew of fun and interactive
Star Wars toys for children. One Star Wars: The Clone Wars toy set you’ll want to get for that young fan in
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?   LEGO-sizes versions of the Star Wars: The Clone Wars The Twilight characters including
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?   Workable parts including adjustable wings and landing gear
?   Open-and-close side and back doors
?   A detachable side escape pod

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Star Wars: The Clone Wars The Twilight
Children, both young and old, have enjoyed the Star Wars films for nearly three decades. The franchise
continues to grow in popularity with the recent releases of movies based on the original Star Wars. The
most recent of these adaptations is Star Wars: The Clone Wars, released earlier this year as an animated
movie.
If you have a child in your house that loves Star Wars and Star Wars: The Clone Wars, then you’ll want to
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Wars: The Clone Wars The Twilight is a LEGO representation of Anakin Skywalker’s personal starship
that he uses during The Clone Wars.
Star Wars: The Clone Wars The Twilight includes everything you’d expect from LEGO: intricate details,
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With Star Wars: The Clone Wars The Twilight, LEGO includes everything that children will need to
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Rotta the Huttlet
?   Workable parts – Star Wars: The Clone Wars The Twilight has workable wings and landing gear
?   Operable front and side doors
?   A detachable side escape pod
?   A rotatable laser perched on top
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for a few minutes and then forget about.
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