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Archive for November, 2009

Harness the Power of Offering Freebies to Your Affiliate Site’s Visitors

Sunday, November 15th, 2009

Harness the Power of Offering Freebies to Your Affiliate Site’s Visitors

Who in his right mind would refuse a freebie?  Out of 10 people you ask, only about one or two will forego a freebie for some strange reason. The rest will gladly accept it.  It’s simply a part of human nature to be appreciative of gifts, particularly useful ones.  This is also something that advertisers and business owners understand fully well and thus use to their advantage.

In affiliate marketing, the use of freebies can be especially beneficial, provided of course, that you understand how to deploy them strategically.  Find out how to use the power of offering freebies to your affiliate site’s visitors and reap the rewards:

Freebies should be integrated into your marketing campaign

Freebies can be quite powerful as marketing tools for affiliate marketing. If visitors to your website find that free stuff is available, they will stick around and be more willing to come back for more but only if they find it relevant to their needs – the very reason they came to visit your website in the first place.

Consider each affiliate marketing campaign you perform and find out how to use freebies strategically.  Just because something is free doesn’t automatically mean that people will visit your affiliate website and grab what you offer.  There has to be a relevance between the freebie and the main product or service you are promoting.

Let’s say your main product is an e-book that teaches the secrets of the affiliate marketing trade to affiliates.  A good freebie to offer with this campaign would be a short report on the top 10 mistakes that affiliates make that cause failure in affiliate marketing.  Or you could offer a freebie in the form of a script that could help affiliates track their own stats.

Remember that the power of freebies when offered in affiliate marketing is only limited to its relevance.  The free stuff should be something that can supplement the main product or enhance its use.  Otherwise, your visitors will simply have no reason to try to obtain it.

Offer something better

Just because you’re offering freebies to your affiliate site’s visitors doesn’t mean you should allow them to completely ignore your premium offers.  If you let this happen, forget about earning an income from your affiliate site.

Remember that all those free stuff you offer are part of your strategy to attract more visitors and affiliate prospects to your website.  If you find out later that you’re dealing with visitors who are mainly freeloaders, you might want to rethink your career as an affiliate marketer and switch to becoming a charitable foundation instead.

Always offer your affiliate site’s visitors some form of incentive to persuade them to purchase, subscribe or sign up for membership.  Offer a product or service that is considerably better than the freebie as an alternative.  So instead of just providing a link they can click to download or obtain your free stuff, you could also say something like:

“Get our free version now OR buy the premium/complete package for just $$$.  This is a limited offer and will expire soon. ACT NOW!”

By imposing a time restriction, you also impose a sense of urgency and persuade your affiliate site’s visitors that if they want to take advantage of a better offer, they should act immediately.

This is one power that freebies have over other types of promotions, which makes them very effective when used in affiliate sites.  Plus, you can even expect a conversion without performing any follow ups.

Find out the best freebies you can afford.
There is no logic at all to giving away freebies if you have nothing to gain from it.  When affiliate marketers and business owners offer free gifts to their site’s visitors, it is a carefully crafted strategy and not just some careless act of generosity.

When you do offer freebies, you have to have something in return, if not now then at least later.  Learn to harness the use of freebies for your affiliate site’s visitors carefully.  It’s a proven strategy and can be a very valuable component of your affiliate marketing arsenal.

The Power of Testimonials in Promoting Your Affiliate Sites:Why They Work and How to Use Them

Saturday, November 7th, 2009

The Power of Testimonials in Promoting Your Affiliate Sites:Why They Work and How to Use Them

Someone’s good word can be incredibly powerful.  As a consumer yourself, wouldn’t you rather purchase a product that has been recommended to you by a friend even if it is unfamiliar to you?  Given a selection of similar products, wouldn’t you rather try one that has had some glowing reviews even if you’ve never heard of them before?  Such is the power of testimonials when used in promoting affiliate sites.

These days, testimonials are a common strategy for building credibility and generating buzz about a product or a company.  The world’s largest corporations spend billions of dollars in harnessing the power of a good word alone.  In affiliate marketing, testimonials are regularly utilized to promote an affiliate’s site, attract new customers and recruits and compete directly with another known brand.

Why affiliate marketers use testimonials

The role of testimonials in promoting an affiliate marketing site is to try to influence consumers’ buying decisions and behavior.  Carefully chosen testimonials can be very effective in convincing prospects to try the affiliate product, service or membership.  It has such power that many affiliate marketing sites regularly publish testimonials from satisfied customers on their home pages for visitors to view.

Many of the affiliate marketing programs in the industry today are fairly new while others have been operating quietly under the radar.  Their relative anonymity can work against them, particularly since the affiliate marketing field tends to be very competitive.

To stand out, affiliate marketing programs try to increase their credibility factor by inviting famous personalities to speak for them through testimonials.  While this can be very effective particularly if the celebrity has a large fan base, it can also be quite expensive.  Not every affiliate marketer can afford to pay a celebrity just to place their name on his site.

To compete, affiliate marketers turn to their own customers and members, specifically people who have had sufficient experience in the program and those who have experienced success.  A fully satisfied customer’s testimonial, if it’s well-written and based on a true experience and event, can be as convincing and effective as that of any celebrity.

Using the power of testimonials for promoting an affiliate’s site
Building your credibility can be tricky, particularly since the affiliate marketing industry continues to evolve.  However, if careful strategies are employed, there is a high likelihood that you can succeed as an affiliate.  Consider the following factors:

Specifics

Testimonials exhibit much more power in promoting your affiliate’s site if they are expressed in more details.  If a testimonial from a customer or another affiliate states that the program is ‘excellent’, it should be followed by a specific description of the program’s most useful features – what makes it excellent, how it has helped the customer or affiliate, why it’s reliable, etc.

Skepticism

Believe it or not, skepticism is healthy when used with testimonials for promoting your affiliate’s site.  Words such as, ‘I wasn’t convinced at first, BUT…’ or ‘I have always used XYZ product and didn’t think of switching to another brand.  However, your product has ____ and ____ features that convinced me it was so much better.’

Even with the stated objection, a testimonial can be quite powerful if it is followed by a positive statement.

Keeping it real

Avoid using fake testimonials.  ‘Designer’ testimonials are easy to write according to the specifics you require but someone will get wind of the fact and expose you.  Once you’re found out, you lose your credibility.  That simple act could haunt you for the rest of your life as a discredited affiliate marketer.

A few good words

Try to be selective with your choice of testimonials.  They can be quite powerful when used for promoting your affiliate’s site but over-use can work against you.  Find the best ones, especially the well-written and detailed testimonials and use these instead.  Or, you could take the best sentences and phrases and post those in place of a whole paragraph.

Are Your Free Reports Too Sales Pitchy?

Sunday, November 1st, 2009

Are Your Free Reports Too Sales Pitchy?

That’s NOT the Way to Promote Your Affiliate Products

The great sales pitch can be a bit overrated, seeing that majority of the most seasoned affiliate marketing customers and prospective members tend to be skeptical and jaded.  When giving out free reports to promote your affiliate products, enthusiasm can cause you to produce a sales pitchy report, something that could be taken the wrong way by your prospects.  If you want to make a good impression, writing a free report that smacks of too much sales pitch is just NOT the way to get people to purchase your affiliate products.

Why sales pitchy free reports are ineffective

There are several reasons why sales pitchy free reports are not recommended for promoting your affiliate products.  For one, they sound rather suspect, are usually too colorful to be believable and, if they are especially badly written, are peppered by punctuation marks and bold letters that shouldn’t be where they are.

They also sound too desperate to be credible, sounding as if they were written with the sole purpose of making a quick sale.  Furthermore, they usually do not present the whole picture to the reader, focusing instead on promoting a product profusely without considering how it can be useful or relevant to potential customers.  Sales pitchy free reports usually lack the declaration that states its true value to its readers.

If you’ve read sales pitchy free reports before, you probably know exactly why you treated them with disbelief.  If you’ve thrown away or deleted a sales pitchy free report you didn’t even bother to finish reading, you will understand why that’s NOT the way to promote your affiliate products.

Writing the right free reports without being sales pitchy

When you write free reports, consider them as part of your sales campaign.  This means that they are essentially advertising and as such, should be able to gently push prospective customers into performing certain desired actions.  Here are some very important things you have to remember when using free reports to promote your affiliate products:

Free reports should make a good first impression

A well-written title is an excellent technique to ensure that you get a hold of your readers’ attention and encourage them to read further.  If the title is bland, your readers will either skim through the report and miss the good points or give up altogether.

Free reports should avoid the ‘general public’

A common mistake among marketers who write free reports to promote their affiliate products is that they tend to write for just about everyone.  Remember that your affiliate products have specific market demographics.  Find out what these are and write directly to them.

Free reports should include details

Words such as ‘excellent’, ‘good’, ‘amazing’ and ‘incredible’ always find their way into free reports.  While there is nothing wrong about using them, they tend to be too generic and ultimately, sales pitchy.

Instead of using these words or their synonyms again and again, try to use details and specifics instead.  Review that free report you have written and check out generic words.  Instead of saying that the affiliate product is ‘an excellent deal’, say ‘you get 25% off your purchase’.  Instead of merely saying that the purchase is ‘risk-free’, say instead that you offer a ‘100% money-back guarantee’.

There has to be a sense of urgency

A good, non-sales pitchy free report should include a statement regarding the effectivity date of the promotion.  When promoting your affiliate products, state in clear terms when the product will be sold for the special price and for how long.  By restricting the product’s availability, you will be able to gently persuade your readers and turn them into real paying customers.

So are you still writing those embarrassing sales pitchy free reports?


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