How To Get Testimonials
Using testimonials can really help you to sell your products. They add credibility and make people have greater belief and buying confidence in you and your business. Selling online can be difficult, especially if you’re marketing something expensive or if you have no pre-existing relationship with the prospect. Testimonials can really help you to overcome this, but how do you get testimonials if you’re just starting out? Here’s how:
1. Ask everyone who buys from you if they would be willing to supply you with a testimonial. If they are happy with the product then the chances are they will be delighted to, especially so if you let them include their own website address within the testimonial. It’s free advertising for them and boosts their own credibility because they are (hopefully) associating themselves with and recommending a top quality product.
2. Give away review copies of your product and ask that in return people give you their honest opinions on your product. It’s very important that the reviews you get back ARE honest too – if your product is pretty rubbish, yet the testimonials are all raving about how wonderful it is then you’re not going to do the credibility of you and your business any favours.
3. Expand on your testimonials and make them into case studies. If some of your customers have had particularly great results from using your products then you could write up a more in-depth case study on the customer. Start by giving some background on them, explain your product, what it does and most importantly the results that the customer achieved. You can then include the quotes from your testimonial and write it up as a press release or detailed page to go onto your website.
