How To Create a Product Using Interviews
I’m a huge fan of creating products using interviews. If you’re stuck for ideas or just don’t have the time, money or will to create a product completely from scratch then doing an interview with somebody and then packaging it up as a product to sell is a quick and easy way of creating something you can call your own.
The first step is to find someone to interview. You want someone who is experienced or an ‘expert’ on the subject you want to create a product on. If nobody immediately springs to mind try approaching blog owners or post a message on a forum explaining you want to interview somebody for a product. The key here is to make it irresistible for the other person so that they can’t possibly say ‘no.’ How? Tell them that they will get their name splashed all across the product and that they can include plenty of links or an advert within the product you create. This should get their attention and in most cases people will be flattered that you want to interview them.
Once you have found someone you then need to arrange a time to do the interview and sort out some way of conducting it. One of the best ways is to do it over a Skype chat. Grab one of the pieces of software which will record Skype calls and you’re good to go.
Next you need to compile a list of questions. This can be quite rough and you’ll probably find you’ll develop them or ask new ones as the call goes on. Send over your list of questions or subject area over to your interviewee before the call so that they have a little time to prepare.
Once you have recorded your interview you can then get it transcribed. Do this and you’ll not only have an audio product but a report or eBook which you can then package up with the product or offer as a bonus.
