How To Increase The Value Of Your Information Product
If your product is perceived to offer greater value you can dramatically increase the appeal of what you are offering and if this translates into true added value then you will strengthen the relationship you have with your buyers purely because they feel like they got a great deal.
In this article we’re going to outline how to increase the value of your information product:
Make an audio or video product
Audio, and video especially, has a much greater draw to many people than text. If you were planning to create an eBook or report then consider recording it instead (or offer both and give people an audio AND a written version of the same information – that’s a very easy way to add value)
Make your product into a course
Split your product up into modules and offer it instead as a course rather than a standalone product. Package up training materials (for example worksheets or extra tutorials) and add those to your product.
Add bonuses
Grab hold of something interesting and which is related to your product, then give it as a bonus. Try making it an ‘unadvertised bonus’ and your customers will be delighted when they receive something unexpected. This is a great way of building relationships.
Make it into a physical product
Just like video and audio products anything that is tangible holds a greater appeal to many people. Give people the choice and turn your product into a physical product. You could also create a downloadable version and then give people the choice when they buy it.
