Top Tips For Writing a Good Press Release
A good press release can give your business massive exposure. What’s more, something that gets printed in the media or on a third party website has far more credibility than any piece of advertising or marketing you put out yourself.
If you’re serious about getting press coverage or benefiting from the backlinks that an online press release can give you then you need to spend time getting the content of your piece just right.
1. It must be newsworthy
Press releases which are blatant advertising ploys will simply get binned by editors. Ask yourself why somebody would want to read your story. Your press release must contain something newsworthy – something different that will make people interested. Yes it can advertise your business (and obviously it should) but there also needs to be a story in there too. ‘Business x releases a new product’ – so what?!
2. Remember you only have a few seconds to grab someone’s attention
The first few lines of your press release are crucial. Within this space you should summarise the story and leave people in no doubt as to what the story is about. During the rest of the release you can expand on it and include quotes and comments.
3. Your headline is key
The headline is again all about grabbing attention. It needs to hint at what the press release is about, yet draw the reader in and make them intrigued as to the full details.
4. Keep it brief
Editors don’t have time to sift through lots of rambling text so keep it short and brief. Get to the point and include all the basics – the who, what, when, where and why.
