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Archive for the ‘Auction’ Category

What are the different kinds of eBay listing?

Wednesday, August 4th, 2010

Ebay started off as purely an auction site, however today it offers sellers a whole host of different formats and options. In this article we are going to look at the different kinds of eBay listing which are on offer and we will think about which ones you might choose.

There are basically three types of listing on eBay, although auction and buy it now can be combined in one listing.

Auction Format
This is what eBay is famous for. You have a start price and then people bid against each other as the price rises. The person who bids the highest wins the auction and often you will see lots of bids in the last few minutes of an auction as people attempt to win the item.

A buy-it-now only listing is essentially a fixed price item like a shop. You set the price and if somebody wants your product they click the buy-it-now button and they will be able to checkout. There is also the option to add a buy-it-now price to a regular auction listing. If someone clicks this the auction ends straight away.

Classified ads
Classified ads are a completely different format and work outside of eBay, which merely acts as a way of advertising and connecting sellers with buyers.

Auction and buy it now listings allow you to take advantage of the eBay feedback system where you can rate the other person and let people know your experiences with other eBay members.

eBay Basics – Ensuring a Successful eBay Auction

Tuesday, August 3rd, 2010

Online auctions are a great way of selling over the internet but today more and than ever it is a highly competitive marketplace. If you want your auction to be a success there are some things you need to keep in mind:
1.    Spend time writing a good title
The title of your auction is your opportunity to grab peoples attention and get them to click on your item. Make it descriptive and make sure you include keywords which people are likely to be searching for. Capitalise the start of each word as this looks more professional.
2.    Include good photographs
People want to see the item before they bid so make sure you photograph it as best as you can. Include general shots as well as close ups of details on the item. Ensure you take them in a nice bright place with a neutral background and if you can arrange the items so they look their best (for example the item in the foreground with the box in the background.)
3.    Write a detailed description
Make sure you include all the main selling points within the description and if applicable list the specification or special features etc. If the item has any defects then clearly state them and if you think it is worth it include a photograph of the damage. This way people know exactly what they are getting.
4.    Start the bidding at a sensible price
If you’re not sure how much your item is worth then a good place to start in terms of valuations is by looking at completed auctions. If you can start your item at a low bid price to encourage bidders. Once they start bidding against each other this will drive the price up. If you are selling something valuable it is a good idea to specify a reserve price so that you don’t end up ‘giving it away.’
5.    Answer questions quickly
During bidding you will likely get questions from potential buyers. Make sure you answer them quickly and accurately with as much information as you can.

Deciding On Your Auction Starting Price on eBay

Monday, July 12th, 2010

Have a look on eBay and you’ll probably spot two kinds of auctions – ones where there are bids like crazy and others which have no or few bids. Investigate a bit further and you might find another link – the ones where there are plenty of bids often had a low initial starting price…
There are two main philosophies towards deciding on your auction starting price on eBay:
1.    You decide what the minimum amount is you’d be prepared to let the item go for and start the auction at that figure (or just below).
2.    You start the auction at a low price to attract bidders and hope that the price rises.
Option 1 is safer, but option 2 will probably attract more bids.
eBay buyers want a bargain, but most of all they love the whole ‘auction experience.’ They enjoy bidding against each other, the last few seconds rush to get their bids in… the adrenaline of winning the auction.
What does this mean for you?
Because people are bidding against each other you’re likely to get more for your item than if you started it at a higher price.
Isn’t that a risky strategy?
It depends on how valuable your item is and how much risk you’re willing to take, but you can always start your eBay auction at a low price and then set a reserve price to protect yourself. This way the item won’t sell unless bidding reaches the minimum reserve price you have set.
It is personal preference, and I have seen people do well by starting items at a price near to their true value, but in general it seems that the auctions which do the best are the ones which were started at a low price to draw the bidders in.

Which eBay Format Should You Choose?

Thursday, July 1st, 2010

eBay started out as an auction website and whilst that is still the case, today it gives you many different options – auctions, buy-it-now items, and classified ads. But which is best? Which eBay format should you choose?
The answer of course depends on what you’re selling, who you are targeting, and how much you hope to get for it.

Auction Format
The original eBay format is still the most popular. You set a starting bid, which can be any amount you choose, and then the auction runs for a set length of time and people bid against each other over the duration of the auction. The bidder who has enetered the highest amount will win the auction, unless the item has a reserve price, in which case the item doesn’t sell until the reserve price has been met. The auction format is great in that it lets people decide how much they want to pay for your item. Often this can exceed what you expect, although of course it might not (hence why you may want to consider setting a reserve price if the item is valuable.)
The buy-it-now format allows people to buy an item at a set, fixed price. You’ll see this offered as an option on auction listings, as well as buy-it-now only listings. The advantage for the seller is that you can set your price and if someone sees it who wants it you can sell something extremely quickly.
Classified ads
These work outside of eBay, which merely acts as an advertising space. The buyer contacts you directly and you do a deal with the buyer. The disadvantage is that you can’t take advantage of the protection eBay’s feedback system offers, however it also means that you are not so restricted in what you can and can’t do.

Understanding the Different eBay Auction Formats

Monday, June 14th, 2010

Buying and selling on eBay can be lots of fun, however it can also be quite confusing if you’re not used to it or know little about it. A good place to start is to get a good understanding of the different eBay auction formats, and that’s what we’re going to look at in this article…
In short there are three main formats – auction listings, buy-it-now, and classified ads. eBay also used to allow people to place ‘dutch’ auctions, however these have now been phased out due to lack of popularity.
Auction Format
This is the traditional format and the one which made eBay popular in the first place. You have a starting bid (this can be anything that the seller chooses) and then the auction runs for a set number of days and people bid against each other over the duration of the auction. The person who bids the highest amount wins the auction – it’s as simple as that. Some items will also have a ‘reserve price’, and if the bidding doesn’t reach the set amount then the item doesn’t sell to anyone.


This format has become increasingly popular in recent years. Basically it allows you to buy an item at a set, fixed price. You’ll see this offered as an option on auction listings, as well as buy-it-now only listings. The advantage with this is that you don’t have to wait for the auction to end if you see an item you want a price which you think is reasonable. Click the button and it’s yours!
Classified ads
These work a little differently and it has the drawback that you can’t take advantage of the eBay feedback system. Classified ads simply connect buyers with sellers – the actual business is done outside of eBay. It can however be a good way to find certain kinds of items.

How To Make Your eBay Auctions Stand Out

Sunday, June 13th, 2010

eBay is one of the most popular and well visited websites online. The sheer volume of buyers make it a great place to sell, however with this it means that there is also a hell of a lot of competition too. In the crowded marketplace that exists today you really need to learn how to make your eBay auctions stand out from the rest…
At the heart of this is ‘doing more than your competitors.’ If your auctions contain more information and somehow seem more appealing than your rivals it gives you an immediate advantage. Here’s how to do it:
1.    Add lots of photos
It’s probably a bit of a cliché to say that a picture is worth a thousand words, but it really is true (and especially so on eBay!) Make sure that every item you list has photos, and not just a half-hearted one taken with your camera phone. Think about how you photograph your products and take numerous pictures – one of the product, close-ups of the detail, a photo of the box… etc.
2.    Spend time on your description
Sellers who take the time to give thoughtful, accurate and detailed descriptions of their items always seem to do better. Make sure your sound passionate about your items and include all the information that you think a potential buyer would want to know. There are always going to be questions about things you haven’t covered but by taking the time when listing to include as much detail as you can you’ll really cut down on this, whilst keeping potential buyers happy. Many people can’t be bothered to ask you a question – if the answer is not in the description they will move on to another auction.
3.    Utilise the tools eBay offers you
When you list your item you can choose from many different options and tools. Take advantage of listing designer to create an appearance that reflects your item, and make sure you add photo to your listing (as discussed in the previous point.) There are other things to think about too – making your item ‘featured’ or the title ‘bold’ for example. The paid options you choose very much depend on the value of your item.

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