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Jonathon Locke posted at WF about his way of link building and I am sharing it to you here:

The main concept you need to repeat to yourself daily when trying to do SEO is:

“Make it look NATURAL”

Google is probably one of the most complex (if not THE most complex) and sophisticated algorithms anywhere. They can easily see through any link facade you might be trying to run, and they will penalize you for it. As such, building links needs to be done with these 3 things in mind:

1. Start Slow, Gain Momentum
2. Spread Out Your Link Sources
3. Get Your Most Authoritative and Relevant Links FIRST

Let’s start with #1. Apart from movies and news stories that gain thousands of back-links the day they launch, no website launches with that kind of link growth. Even most news stories don’t hold their ranks in the SERPs very long, simply because they get a blast of links, and then that’s it - they don’t have a steady stream of people linking to the website, which is what Google is looking for. What this means for you? To make your link building look natural (and thus make it more effective), you need to start off slow and gain momentum. If you are planning on creating 10 links per day to a website, start off with 1. Then 2, then 4, and so on. A website that starts off with 10 links per day and continues to get 10 links per day doesn’t show the same amount of growth as a website that starts off with 1, and eventually gets a steady 10. It sounds odd, but you have to remember - the more natural looking it is, the more effective (and higher ranking) it will be.

On to #2. SPREAD OUT YOUR LINKS! 80-90% of the time when I ask a new marketer what his traffic strategy is going to be, he/she tells me one thing. “Article marketing”. When I ask why they chose to go that route, they tell me because they will get great traffic from the articles, and it will build back links to their website, allowing them to get ranked in the search engines as well. That’s fine, but if you are concentrating 100% of your efforts into creating and posting articles to Ezinearticles.com or a similar site, you won’t rank well in the SERPs (quickly or easily at least). The reason? Remember, Google is looking for a natural pattern of links - the ideal site has hundreds of different people from different websites linking to that site because it has interesting, relevant content. So when you get those 150 backlinks from Ezinearticles.com, Google sees one site that finds your website interesting and relevant enough to link to. The result? Not very much “weight” in the search engines. You want to spread your links out from many, many sources - here’s a small list to get you thinking:

1. Website Directories (especially the powerful ones I mention in a bit)
2. Article Directories
3. Blogs
4. Competitor Websites
5. News Websites
6. LinkVana
7. Forum Signatures and posts

All of these should be employed in one way or another when you are working on a link-building campaign.

Finally, #3 - Get Your Most Authoritative and Relevant Links FIRST. This is huge, as link age has a lot to do with your ranking in Google as much as anything else. You are going to want to grab your most authoritative and relevant links in the beginning, so that as the months go on and you build more and more links, you will be aging your most important links. Here is a small list of the links you should try to grab early on:

1. Powerful website directories (Yahoo is the #1, DMOZ, etc.)
2. Niche News websites -Try to get the authority sites in your niche to link to you in the very beginning. If you have done your niche research, you should know which websites are the “Hubs” of the niche (where your target customers go to get their news, etc.) This is huge, as relevance is a big part of the Google algorithm, as well as authority - if you can get them both by scoring a link with the powerful sites within your niche, you will do very, very well with your SEO efforts (especially as the links age over time).
3. Competitor Websites - Find your top competitors (the very largest websites in your niche). Get links from them in the beginning (pay if you have to, but make sure they don’t advertise that they sell their links). Let them age. Get high rankings for your website in return, over time.

Once you’ve grabbed as many authority and relevant links as you can in the beginning, start writing your articles, commenting on blogs, making blogs and linking your site to them, making posts in forums linking to your site, grab LinkVana and make some blog posts, get a list of your competitors using SEO elite and contact them for links, etc. Do everything you can to build up a stream of targeted, relevant links to your website, and do it consistently. This will get you above 95% of the competition that is just writing articles, and you will be able to get some serious traffic from Google, MSN, Yahoo, etc.

As a little step-by-step guide, here’s a list of what I tend to do within the first 3 months when I create a website:

Have 30 articles created for content

While it may not seem like promotion, additional content is added mainly for Search Engine benefits – when content is added consistently, search engines “see” the site expanding, and thus give it higher rankings (resulting in more traffic). These 30 articles will be created when the site is created, and will be added to the site one every 3 days for a period of 3 months.

Have 90 articles created for submission to EzineArticles.com

One of the main sources of traffic will be from these article submissions – not only will they provide traffic towards the site through the links in the articles; they will also greatly increase the website’s Google rankings. These articles will be keyword rich, and they will be submitted to Ezinearticles.com gradually and consistently over the first 3 months (1 per day).

Submit site to Yahoo, DMOZ, Jayde, and a few other website directories

Remember, high-power links early on. These links will get the site indexed, and over time will significantly boost my website rankings.

270 forum posts with signature pointing to site over 3 months (3 per day)

Each day, 3 posts will be made in popular forums in the website’s niche; with links pointing towards the site in the “signature” of each post. 1 post will be posted in each of the top 3 popular forums in the niche – this will be done consistently over 3 months. This will create some great traffic to the site through forum members, and again will also help to create additional incoming links pointing towards the website (which will help with Google rankings).

All other competitors will be contacted for reciprocal links

After the site is created, e-mails will be sent out to each competing website asking for a reciprocal link. A reciprocal link is a link that points towards your website from their site (a powerful link as they are in the same niche with related content), in return for a link pointing back to their website. This will help greatly with Google rankings. If I’m really planning on marketing a website hard, I will create a third website, and use it to generate 3-way trades with my competitors (thus getting 1-way links to my main website from the competitors).

180 Blog posts on related blog sites without “nofollow” tags, to help linking (2 per day)

I generally use Comment Kahuna to find all Blogs in the niche that does not employ “no-follow” tags on their website. On these websites, 2 posts will be made each day (2 blogs posted on each day, alternating so that each blog is posted on numerous times); creating additional incoming one-way links and increasing Google rankings. These links will be powerful because they will be on related websites (niche blogs), and will often times be on very highly ranked websites. This will be done consistently over 3 months.

Write (2) 150 word blog posts and post onto LinkVana

Basically the same as writing articles, except LinkVana posts your content onto relevant blogs in your niche. Incredibly powerful.

Good Effect of Concise Sigs for Blogs

It is a fact that promoting one’s blog is not the easiest thing to do. Most specially nowadays that blogs can be found anywhere. You can find blogs just about anywhere! Blogs containing various topics and sometimes it serves to be a mini journal. But what’s the use of a blog if no one’s ever reading it? If no one visits your site to read all your entries whether they are informative or entertaining? So what do you do to promote your blog online? Is it really that complicated?

The answer is – it doesn’t have to be hard. Promoting one’s blog can be as easy as redesigning your email signature or sig to your advantage. To make it a promotional vehicle for your blog.

First thing you should remember is that the shorter the sig, the better. A sig doesn’t have to be a mile long. The human memory can only memorize as short as five words so keep in mind that you must never exceed that number of words. Also most importantly, never forget to include in your signature vital information regarding your blog. Information such as the name of your website, the name of your blog and other links that you think will help your blog achieve the maximum number of visits.

Signatures can range from 1 to 4 words. It has to be catchy so that the readers will remember them and as a result they will visit all the links you have posted there. Here are some of the signatures that you can actually use. Take a good look at the pattern shown here to have an idea on how to have a simple yet effective sig to promote your blog.

Information such as the name of your website, the name of your blog and other links that you think will help your blog achieve the maximum number of visits should be present. Signatures can range from 1 to 4 words. It has to be catchy so that the readers will remember them and as a result they will visit all the links you have posted there. Here are some of the signatures that you can actually use.

Take a good look at the pattern shown here to have an idea on how to have a simple yet effective sig to promote your blog. First thing you should remember is that the shorter the sig, the better. A sig doesn’t have to be a mile long. The human memory can only memorize as short as five words so keep in mind that you must never exceed that number of words. Also most importantly, never forget to include in your signature vital information regarding your blog.

Those are some of the signatures that you can actually use. Take a good look at the pattern shown here to have an idea on how to have a simple yet effective sig to promote your blog. Signatures can range from 1 to 4 words. It has to be catchy so that the readers will remember them and as a result they will visit all the links you have posted there.

So now you know that concise sig can make a difference on your blog’s exposure. Keep this in mind and have a happy blogging experience.

What is Article Marketing

What is article marketing? It is a form of advertising wherein a business hires a writer or does it themselves to write short articles in the hopes that this will promote their business. These articles are made for distribution and publication which means this can viewed by just about anybody both in the print and online form.

So people will know who wrote the article, at the bottom there is usually a bio box and byline which shows the references and contact person of the one who wrote it. If the reader liked the article so much, they can get in touch with him or her which, translates to increased sales.

Article marketing has been around for quite awhile. Some say this was first used when mass print became available. In the print form, this type of advertising was used by entrepreneurs as a means of obtaining free space. This is given to a newspaper free of charge in exchange for the business’ contact information with the article. Most newspapers are happy to accept this kind of arrangement because their budget was very limited in compensating writers for their work.

The setup is not that different for online article marketing because writers may post their work in different websites as well as put it in their own. Articles that are posted elsewhere are known as an article directory.

The reason why articles posted in such sites are free is because the directory owner puts advertisements on the side and collects revenue from it. As more traffic is achieved, both the directory owner and the writer gain something from it.

Some websites give the writer the option of choosing the kind of advertising to be displayed on the page. If you don’t like the options, you can always go for the page without any advertisements.

There are differences though between printed and online article marketing. For one, it is much faster to look for a certain article online because keywords are often used for search engine optimization. This means if you are looking for a certain topic, you will be able to see what you are looking for in just a matter of seconds.

If you think that the articles posted can only be seen in sites such as www.ezinearticles.com or www.about.com, think again because some have now used social networks to their message across. Examples of sites include Facebook, LinkedIn and Friendster. This strategy is known as Web 2.0 generation.

Some people say that the rise in the number of people who use article marketing has a negative effect because it has brought down the quality in the articles written. To prevent this from happening, you have to post articles that are relevant and informative.

Article marketing is just one way of promoting a service or product. If you don’t have enough money to market it using other means, this will be a good way to get started. In posting elsewhere or in your own website, the most important thing to do is to use relevant keywords so it will be easy for visitors to see your site.

For that, you have to think what words will a person likely type to see your site. If you are able to figure that out, it won’t be long before you will get a lot of traffic which translates to additional sales to your business.

How to Be an Affiliate Marketing Rockstar?

Have you been living the rat race life for quite a while and now you’ve grown tired of the boss breathing down your neck and the exhausting office politics? Or maybe you simply need an extra source of income? Whatever your reason may be, if you want some good decent income going your bank account’s way, doing affiliate marketing can be a very viable path to follow.

What exactly is affiliate marketing? It is a technique posing as a business opportunity that lets those with entrepreneurial spirit explore the world of passive income through marketing products for other businesses. You can earn through commissions.

So if you think you’d like to give affiliate marketing a try, how do you ensure your success in this field? Here are some very important tips you should follow:

- Choose your niche well

One of the most important factors to consider in doing affiliate marketing is choosing the best affiliate company or products to market. It can make or break your earnings. If you have a certain field that you’re most interested in, the easier you can go through the process of deciding what affiliate program to join. So start making a list of your interests and see what affiliate programs come up from that list.

- Create a website that gets followed

One of the best ways to make the most bucks in affiliate marketing is through the creation of well-designed websites. Make sure that your site is easy to navigate and compels targeted visitors to convert - either to sign up under you as referrals or to purchase the products you are marketing. A quality landing page that has a call to action for your targeted visitors to do what you need them to do has excellent content that can either be texts that reviews the product, a video tutorial that lets visitors learns how to benefit and use the product well and a very conspicuous opt-in form.

- Use the power of freebies

Useful content is what you can use in making the word free mean money to you. When you offer free content, like say, free reports, when the right people get hold of this report, it can translate to more referrals or purchases.

- Learn how to get targeted traffic to your site

You can’t benefit from your well-designed website, no matter how good your content and freebies are if you don’t have the right visitors. So how do you drive targeted visitors to your site? You can do off-page search engine optimization or also known as link building. Whether use blogging, social networking and word of the mouth just to get the attention of the right people.

There are different ways on how you can successfully make people go to your site through this means - article marketing or the use of written content and submitting it to directories for publishers to pick it up and drive people to your site, you can set up and maintain social network accounts and let people know about your affiliate sites, or you can tap on your contacts - especially the new media savvy ones like popular bloggers and or community managers to spread the word about your sites.

If you follow all of the abovementioned bits of advice, it will be hard for you to fail as an affiliate marketer.

Affiliate Merchant Sites That Promote Internet Advertisements

There are merchant affiliated sites that will allow you to promote your Internet advertisements on their site for a small fee. However, you must realize most of these merchant web sites are very large and the response for your individual Internet advertisement might receive the results you may want to achieve.

These merchant affiliated web sites advertise for large companies and individual contractors as well. You might want to consider a different source if you feel your Internet advertisement has much of the same content as those that are already listed on the merchant affiliated web sites. However, if your Internet advertisement if of unique content you might have a very good chance at promoting it on a merchant affiliated web site as to any other way on the Internet.

Basically, the concept is always up to the individual and the content of the Internet advertisement as to where you actually want the Internet advertisement to be. With the merchant affiliates web sites the cost is much lower, however as said before, there are many that are advertising on the site, and many of them get great results, if their content was actually placed on the web site first.

The content that is in your Internet advertisement depends on the outcome and probability of your Internet advertisement getting viewed in other words. There’s no reason, if it is within your means, however to have your Internet advertisement placed on several web sites and through as many systems you feel you need to have it placed. The merchant affiliates web site is just one of the very many options you have and its always a good thing to look around. Kind of in a sense, shopping around for the best way to promote your individual Internet advertisement. And wherever you decide to promote your Internet advertisement keep in mind that if for some reason you aren’t getting the results you want, there are some cases where there is no set fee or contract at all, this giving you the opportunity to go with something else. Whatever it takes to promote your Internet advertisement.

The merchants affiliated web site has a fee, but no contracts to hold you to that specific site. There is nothing that is binding or concrete. In fact, in some cases, there are trial periods where if you aren’t satisfied. However, you have to let the sites, such as the merchant affiliate sites know, before your trial period has ended so you won’t be billed to continue having your Internet advertisement on their web site.

This is an easy process and many people do it. Just as many web sites offer trial periods for different things, Internet advertising is really no different. Internet advertising is so popular among the world wide web now, there is virtually many opportunities to have your Internet advertisement posted on the Internet in many different ways. If for some reason you can’t decide simply continue to check out different ways and websites that allow Internet advertisements and their fees.

Free Traffic for Broke Marketers

Getting Free Traffic is Simple. You will need to know the source and some simple techniques so that people will coming back to your site. Most of as want free ways to achieve anything so this one is fit on what most wants.

Listen - If you don’t have good targeted traffic you’re unlikely to get many sales.

When I started out I put a lot of work into my sales pages, my products, customer service and delivery systems. I didn’t pay nearly enough attention to my traffic.

The result was hardly any sales, and me going through the Job ads in my local paper because I wasn’t earning anywhere near enough to pay my rent let alone pay for food.

It’s a good analogy actually - traffic IS food for your website. Without it, it’s just die off.

You NEED sales to be an Internet Marketer - Fact.

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