Take a look around the internet and you’ll find some very good websites and some very bad ones. If you want your site to perform well then you need to avoid the four common problems with websites which I have outlined below. These of course are not the only problems but they are some of the main things which stop websites being successful…
1. No call to action or confused call to action
What is the purpose of the webpage? Do you want to capture the visitors email address or do you want them to buy a product? A visitor viewing your page must be able to see exactly what you want them to do. If they are not sure they certainly aren’t going to spend any time deciding. Your call to action must be very clear.
2. Too much on one page and too many distractions
Some web pages are a maze of links, banners, adverts for differing products, feeds, text, images… My advice is to keep your web pages simple and clear. Too many distractions can leave the viewer confused and not knowing how to access the information they want. This also relates back to the point above – don’t distract from your call to action.
3. Too much text
Busy lifestyles dictate that people simply don’t have the time to read lengthy text. Get to the point and keep paragraphs short and spaced out. Use bullet points to show the key information and don’t try to cram everything on a single page.
4. A lack of credibility